What Clients Say
What it has been like, in the words of the teams involved
These accounts come from Malaysian B2B firms that have completed one or more of our advisory engagements. They describe the experience honestly, including what worked and what they would note for others considering similar work.
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Teams Advised
4.7
Average Rating
8
Years of Practice
93%
Engagement Completion
Client Feedback
Accounts from advisory clients
Khairul Syafiq
Head of Sales · IT distribution, Shah Alam
The Conversation Mapping Session gave us a written picture of what our reps were actually saying in calls. It was not dramatic — there were no revelations — but seeing it laid out clearly helped us understand where conversations were drifting off-course. The talking frame was one page and genuinely usable.
April 2025 · Conversation Mapping
Tan Wei Lin
Sales Manager · Professional services, Petaling Jaya
We came into the Pipeline Workshop with four different mental models of what "qualified" meant. After two sessions and the written reference page, we had one definition the whole team agreed on. The thirty-day follow-up was also useful — it caught a few edge cases we had not resolved in the original sessions. I would have liked the first on-site session to run a bit longer, but the output was solid.
March 2025 · Pipeline Hygiene Workshop
Nurul Rina Azman
Director · Engineering consultancy, Subang Jaya
We are eight months into the Annual Advisory. The monthly review notes are brief and direct — they cover what the pipeline data is showing without padding. The quarterly sessions have been the more substantive ones; the September session helped us reframe how we were thinking about deal velocity. Razif is careful about the remit and does not stray into territory he is not positioned to advise on, which I respect.
May 2025 · Annual Advisory
Azmeer bin Manaf
Business Owner · Industrial supply, Klang
The written scope before we started made the decision straightforward. I knew exactly what we were getting for RM 580, including what it did not cover. The observation notes from the mapping session were more candid than I expected — not flattering, but accurate and useful.
April 2025 · Conversation Mapping
Siew Yee Fong
Commercial Lead · SaaS company, KL Sentral
We did the Pipeline Hygiene Workshop after six months of forecasting that was consistently off. The reference page helped, though the bigger change was making the team sit in the same room and agree on definitions together — that conversation itself was probably as valuable as the document. Good facilitation. The follow-up at thirty days was a brief but worthwhile check.
February 2025 · Pipeline Hygiene Workshop
Rajan Pillai
VP Sales · Financial services advisory, KLCC
Twelve months in, just renewed. The cadence works well — knowing a monthly note is coming keeps the discipline of looking at the data regularly. The quarterly sessions are where the more substantive discussion happens. One thing I appreciate: Razif is direct about what the advisory does not cover rather than expanding the scope and then billing for it separately.
May 2025 · Annual Advisory · Renewed
Case Studies
Engagement journeys in brief
Case 01 · Conversation Mapping
Challenge
A Subang Jaya IT distributor with four sales reps had no shared picture of how prospect calls were being handled. The business owner suspected conversations were inconsistent but could not identify where or why.
Engagement
One-week Conversation Mapping Session with three reps. Six recorded calls reviewed. Written observation note and talking frame produced and discussed in closing meeting.
Outcome
The team identified three points where conversations regularly lost momentum. The talking frame gave a structure for addressing those points. The business owner used the observation note in a team meeting to open a direct conversation about call quality without it feeling like a performance review.
"Reading the observation notes was a bit confronting, but that is what we needed. Accurate and useful."
Case 02 · Pipeline Hygiene
Challenge
A Petaling Jaya professional services firm with eight people in sales found that monthly forecasts from the team rarely matched what actually closed. Stage definitions varied significantly between reps.
Engagement
Two-week Pipeline Hygiene Workshop. Two on-site facilitated sessions. Written one-page pipeline reference produced. Thirty-day follow-up review conducted at week seven.
Outcome
Shared definitions were agreed and put into the team's CRM. The thirty-day review surfaced two edge cases that needed a refinement in the reference. The sales manager reported that the following two quarterly forecasts were closer to actual close rates than the previous four.
"The conversation in the room during the sessions was probably as important as the written output."
Case 03 · Annual Advisory
Challenge
A Klang Valley engineering consultancy had a head of sales managing a team of six without director-level input on process. She wanted an outside perspective on whether the team's cadence and process were well-structured.
Engagement
Twelve-month Annual Sales Operations Advisory. Monthly written pipeline review notes. Four quarterly planning sessions. Several written ad-hoc responses to team questions across the year.
Outcome
The head of sales reported that the monthly review rhythm created accountability she had not had previously. Two of the quarterly sessions led to changes in how the team structured their outreach cadence. The year-end summary was used as an input for the following year's planning.
"Knowing the review note was coming each month kept me looking at the data more regularly."
Reach Us
Talk to us about your team's situation
Phone
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Hours
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Professional Credentials
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MIHRM Affiliate Member
Malaysian Institute of Human Resource Management
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SSM Registered Business
Companies Commission of Malaysia
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MDEC SME Programme Participant
Digital productivity and advisory standards
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8 Years of Advisory Practice
Working with Malaysian B2B sales teams since 2017
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